The world of communications has dramatically changed over the years. We are globally and totally connected, everyone can be a medium, we can send, share, comment, like and dislike... In this video, I imagine a connected world, where authenticity is what we strive for. In everything we do we take the two fundamental audiences -- Mother Earth and future generations -- into consideration and in which we all have the audacity to do the right thing. In that world transparency is a given, spinning something of the past, advertising happens for things we truly need and mutual respect is the overall mantra.