May 2019, an artist’s studio in Amsterdam. A small group of communications & marketing professionals from diverse backgrounds had come together to explore, debate, address agency for their profession. Together they covered areas as broad as aviation, consulting, pharmaceuticals, insurance, academia and advocacy. They had been working together for a while, virtually and with a larger group of peers. The aim to put their ideas and dreams into an inspiring framework to guide and enable the communications and marketing function to become a force for good.
PURPOSE – FINDING YOUR MORAL COMPASS?
Could you be the ethics officer or corporate philosopher of your organisation?
Laila Pawlak of SingularityU suggests those roles could be the jobs of the future. A future, that is, in which we put sustainability at the centre of everything we do, making the sustainable development goals (SDGs) our most important ‘to do list’.