Theory of change - communicating in the light of the SDGs

Whilst policy makers, business representatives, world leaders, activists, journalists and many more had gathered in Madrid for the UN’s annual two-week climate summit – COP25 – a group of engaged communication professionals met on the 4th of December at the annual EACD (European Association of Communication Directors) Forum in Geneva. This year’s theme was ‘Communications in the light of the SDGs’. Very apt.